Brand System

Service Description

For businesses ready to go all in on brand clarity and credibility. The Brand System is a complete brand bible - positioning, visual identity, voice, typography, archetype, and example applications - so every designer, developer, and vendor who touches your brand knows exactly what to do. Requires a completed Brand Audit. What we do together: - 90-minute brand strategy deep dive (positioning, archetype, audience, voice, differentiation) - Brand personality and archetype definition - Visual direction and mood boarding - Typography system selection - Color system development - Brand voice and messaging framework - Full brand guide production - 45-minute handoff and walkthrough call What you receive: - Full brand guidelines PDF: logo usage, color system, typography hierarchy, brand archetype, voice and tone, visual mood, example applications, do's and don'ts - Logo suite (if logo add-on selected) - Brand voice one-sheet - Asset folder with all source files Includes 2 rounds on identity, 1 round on guidelines. Additional rounds at $150/hr. Logo design available as an add-on ($900). Brand Audit required.