Brand Foundation

Service Description

For founders starting from scratch or rebuilding a brand that no longer reflects the business. The Brand Foundation delivers a strategy-grounded identity - logo, color, type, and usage rules - built to hold together across every touchpoint. Requires a completed Brand Audit. What we do together: - 90-minute brand strategy session (positioning, audience, personality, tone) - Competitive differentiation mapping - 3 initial logo concepts presented - Logo refinement through revision rounds - Mini brand guide production - 30-minute handoff call What you receive: - Logo suite: primary, secondary, and submark - Color and black/white versions - High-res files: PNG, SVG, PDF, EPS - Mini brand guide PDF (logo usage, color palette, font guidance, do's and don'ts) Includes 2 rounds of revisions. Additional rounds at $100/hr. Brand Audit Required.